Writing, Direction and Seeding
Channel 4 Marketing
Charlie Brooker’s anthology and Zeppotron
This project was for Charlie Brooker’s film anthology promotion. This project was briefed to be a truly ‘viral’ story but with the requirement to provide measurable metrics. At its height the story was being tweeted every second around the world and even managed to have Charlie Brooker himself tweeting about the validity of the Siri Thought Control Hack without realising at the time that it was the promotion for his own films.